CORPORATE COMMUNICATIONS Essay Example | Topics and Well Written Essays - 1750 words

CORPORATE COMMUNICATIONS - Essay Examplexv). Organizations today need to tenseness on developing and implementing a comprehensive corporate communications plan in order to address and resolve the challenges posed by the highly changing external environment and the cope with the media pressures in this new corporate environment. McDonalds Corporation McDonalds Corporation is a global multinational fast feed restaurant chain touted to be the worlds largest chain of fast nutrition restaurants headquartered in Oak Brook, Illinois United States. As of 2013 the company boasts of over 34000 restaurants in more than 119 countries ecumenic including Asia Pacific, Latin America, North America, Europe, the Middle East, as well as Africa (McDonalds, 2013a) serving over 69 million customers daily (McDonalds Corporate Report, 2012). Values, mission & pile The brands mission is to be our customers favorite place and way to eat and drink. In order to achieve this objective it follows its globa l strategy Plan to Win which is centered on ensuring an exceptional experience for their customers (McDonalds 2013b). Its vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we machinate every customer in every restaurant smile (McDonalds, 2013c). Corporate Communication Plan McDonalds Corporation McDonalds has recently faced disgustful criticism from the mass media, as well as from the general public, for various reasons including - its aggressive marketing strategies which mainly targeted children and minority population selling them unhealthy food with low nutritional value increased dissatisfaction among the workers for low pay increased complaints from the customers for rude behavior by their employees growing dissatisfaction among the franchisees for increased pressure to deliver etc., among others. such(prenominal) events have resulted in a chain of negative reperc ussions for the organization and in the absence of a proper strategy, might lead to disastrous consequences in the commodious run affecting their profitability and credibility. Effective corporate communication strategy